Organizations that actively communicate their intranet launch achieve measurably higher adoption rates than teams that quietly go live. Yet most communication teams spend months building the intranet, but only a week on the launch itself.
That’s a missed opportunity – because the launch sets the first impression. And that first impression determines whether employees come back.
The most successful launches have one thing in common: they turn it into a moment. Something colleagues remember, talk about, and get excited about.
We’ve gathered 8 creative ideas from real Involv intranet customers – from choosing the perfect name to colleagues toasting their new intranet, from the office to the construction site.
Give your intranet a meaningful name
Case: Lecot
A strong identity is at the heart of a successful intranet launch. Before launching their new Involv intranet, Lecot organised a contest among employees to come up with a name.
The winning name: “Charlie” – a tribute to the company’s founder, Charles Lecot. The name gives the intranet a personal touch while carrying the organisation’s history. Every employee who opens “Charlie” makes a brief connection with the story behind the company. A video that told that story became the very first post on Charlie.
Case: Municipality of Houthalen-Helchteren
The municipality of Houthalen-Helchteren is housed in the NAC (New Administrative Centre). Through a naming contest among employees, “Nic Nac” was chosen – where NIC stands for News In Close-up.
The launch was deliberately scheduled on 6 December, no coincidence. It gave the organisation a chance to tie into the Saint Nicholas tradition with local customs and a festive touch. The intranet thus reflects the values and traditions of both the organisation and its employees.
Celebrate the launch like a birth
Case: Kom op tegen Kanker
Just like parents announce the birth of their child, Kom op tegen Kanker did the same for their Involv intranet, named ‘Flor’.
They created birth announcement cards and posters, and treated everyone to typical Belgian sweets. The intranet became more than a tool – it became part of the organisational family. Employees welcomed the platform with enthusiasm, precisely because the launch felt so human and personal.
Case: Corona Direct
Corona Direct celebrated the launch of their new Involv intranet, named ‘Jump’, with great enthusiasm. The office was transformed into a festive space, decorated with an abundance of personalised balloons and cupcakes.
The intranet launch became a memorable event for employees. It underlined that the intranet is not just a tool, but a solution that brings people together – literally and figuratively.
Treat employees on location and capture the moment on video
Case: ABB Bouwgroep
ABB Bouwgroep launched their new Involv intranet MijnABB on 22 April 2026 with a clear statement: “Truly. Together. Connected.” And at ABB, a construction company with employees spread across multiple building sites, the launch doesn’t stop at the office door.
To give the intranet launch a festive touch, the communications team visited the various construction sites with a fresh treat. Glasses were raised at both the office and on the work floor to celebrate the new digital start. A short video captures the moment: colleagues toasting MijnABB together – from the meeting room to the construction scaffold.
Create an introduction video that brings employees along
Case: Kom op tegen Kanker
At Kom op tegen Kanker, the story didn’t stop at the birth announcement cards. They also created an introduction video focused on how ‘Flor’ would make employees’ daily work easier.
Rather than going into technical details that nobody cares about, the video highlighted the concrete benefits – such as finding information, staying up to date, keeping in touch with colleagues, and personalising the intranet. Employees could immediately take their first steps on Flor, the new intranet.
Use offline tools to strengthen your online reach
Case: Blue Triangle
In the digital world, we sometimes forget the power of offline communication. Blue Triangle took a simple but smart approach to the intranet launch: they placed a mousemat on every employee’s desk. A physical gadget that nobody could miss was the perfect way to make sure everyone knew about the launch of the new intranet.
It shows that classic offline methods can still complement and reinforce a digital communication strategy.
Build anticipation with a countdown
Case: VNZ
How do you generate interest in an intranet launch before it goes live? At VNZ, they kicked things off with a countdown on a giant cinema screen during a staff meeting. Talk about building up the excitement!
And to keep everyone’s enthusiasm going after launch, they organised a contest with fun prizes to encourage active participation and content creation on the intranet.
Invite employees to help shape the intranet
Case: ABB Bouwgroep
After the launch comes the real work: keeping the intranet alive. One of the most underrated tools for this is also the simplest- a clear invitation for employees to give feedback.
On the MijnABB launch page, a prominent feedback block read: “Is something missing or do you have ideas? Let the intranet editorial team know. Your feedback helps us improve MijnABB step by step.”
That call-to-action is no afterthought – it’s a strategic choice. By explicitly inviting employees to contribute, you give them ownership of the platform. They become not just users, but co-owners.
It also gives the intranet editorial team valuable input for further development. ABB even states it explicitly in their launch announcement: “Naturally, we will continue to develop and optimise the intranet in the months ahead.”
Get employees started right away with a hands-on training
Case: CD&V
CD&V wanted every employee to be aware of the new intranet. So they announced the launch through their newsletter and during a special meeting.
“Make sure to bring your laptop to the meeting” was the message – a simple line that sparked immediate curiosity. It resulted in a dynamic session where everyone could get hands-on with the intranet straight away. This practical approach ensured a smooth transition to the new system.
Conclusion:
A successful intranet launch is about more than just rolling out software. It’s about creating an unforgettable experience that truly engages your team. The stories of Involv customers show how essential it is to personalise the launch, emphasise the human element, and communicate effectively.
Use these tips from Involv customers to make your own intranet launch a success.
