Cookie Policy
1. What Are Cookies?
A cookie is a small text file that a website places on your device (computer, tablet, smartphone) when you visit it. Cookies are widely used to make websites work, to make them work more efficiently, and to provide information to website owners.
This Cookie Policy explains what cookies and similar technologies (pixel tags, local storage, fingerprinting) we use on involv-intranet.com, why we use them, and how you can control them.
2. Who Is Responsible?
Cognit BV ("we", "us") is the data controller for cookies placed on involv-intranet.com.
Cognit BV
Gasthuisstraat 54, 1760 Roosdaal, Belgium
VAT BE 0891.127.518
Email: [email protected]
Phone: +32 2 669 05 80
3. Legal Framework
- Article 5(3) of the EU ePrivacy Directive (2002/58/EC, as amended)
- Article 129 of the Belgian Electronic Communications Act of 13 June 2005
- GDPR (Regulation 2016/679) for any personal data processed via cookies
- The Belgian Data Protection Authority's (APD/GBA) cookie guidance of October 2023
Strictly necessary cookies do not require consent. All other cookies (functional, analytics, marketing) require your prior, freely given, specific, informed, unambiguous, and explicit consent.
4. Categories of Cookies We Use
| Category | Purpose | Consent required? |
|---|---|---|
| Strictly necessary | Essential for the website to function (session management, security, load balancing). These cannot be disabled. | No |
| Functional | Enable enhanced functionality such as video playback, chat, and content embeds. | Yes |
| Analytics | Help us understand how visitors use the site (page views, traffic sources, navigation paths). | Yes |
| Marketing / Advertising | Used to deliver relevant advertisements and track campaign effectiveness. Includes pixels from LinkedIn, Google Ads, and similar platforms. | Yes |
5. Specific Cookies
5.1 Strictly Necessary (no consent required)
Essential to operate the Website, secure it against abuse, and provide the services you request.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
__cf_bm | Cloudflare Inc. | Bot detection & DDoS protection | 30 minutes |
PHPSESSID | involv-intranet.com | Server session identifier | Session |
cookie_consent / CookieScriptConsent | CookieScript | Stores your cookie preferences | 12 months |
| WordPress session cookies | involv-intranet.com | Session & language preference | Session / 1 year |
5.2 Functional (consent required)
Enable enhanced functionality such as video playback, chat, and content embeds.
| Cookie | Provider | Purpose | Duration | Country |
|---|---|---|---|---|
__hssc, __hstc, hubspotutk, messagesUtk | HubSpot Inc. | HubSpot live chat, meetings, forms & personalisation | Up to 13 months | USA — DPF + SCCs |
VISITOR_INFO1_LIVE, YSC, __Secure-*PSID | Google LLC | YouTube embedded video (when played) | Up to 24 months | USA — DPF |
5.3 Analytics (consent required)
Help us understand how visitors interact with the Website. Some are set via our first-party tracking endpoint at collector.involv-intranet.com (see section 6.1).
| Cookie | Provider | Purpose | Duration | Country |
|---|---|---|---|---|
_ga, _ga_* | Google LLC | Google Analytics 4 — distinguish users | 13 months | USA — DPF |
_gid | Google LLC | Distinguishes visitors (24h) | 24 hours | USA — DPF |
FPAU, FPGSID | Google LLC | Google first-party tracking via server-side GTM | Up to 24 months | USA — DPF |
_clck, _clsk | Microsoft Corporation | Microsoft Clarity — heatmaps and session recordings. Captures mouse movements, clicks, scrolls and form interactions. Sensitive fields are masked by default. | Up to 12 months | USA — DPF |
__hssc, __hstc analytics | HubSpot Inc. | HubSpot website analytics | Up to 13 months | USA — DPF + SCCs |
5.4 Marketing & Advertising (consent required)
Used to deliver advertisements more relevant to you and measure the effectiveness of advertising campaigns.
| Cookie | Provider | Purpose | Duration | Country |
|---|---|---|---|---|
_gcl_au, _gcl_aw, _gac_* | Google LLC | Google Ads conversion tracking & remarketing | Up to 90 days | USA — DPF |
__mggpc, IDE, test_cookie | Google LLC | Google DoubleClick advertising | Up to 13 months | USA — DPF |
_fbp, fr | Meta Platforms Ireland Ltd | Meta Pixel — Facebook/Instagram retargeting and conversion measurement | Up to 90 days | Ireland (EU) + USA — DPF |
li_fat_id | Member identification for ad targeting | 30 days | USA — DPF + SCCs | |
bcookie | Browser identifier | 1 year | USA — DPF + SCCs | |
| Referly tracking cookies | Referly Inc. | Affiliate / partner referral tracking | Up to 12 months | USA — SCCs |
"DPF" = EU–U.S. Data Privacy Framework. "SCCs" = Standard Contractual Clauses. See our Privacy Statement for international transfer details.
6. Similar Technologies
6.1 Server-side tracking via collector.involv-intranet.com
We operate a server-side Google Tag Manager (sGTM) container at collector.involv-intranet.com. This endpoint acts as a first-party proxy that receives tracking events from your browser and forwards them to the vendors listed in section 5 (Google Analytics, Google Ads, Meta Pixel, Microsoft Clarity, HubSpot).
- More accurate measurement (resilient to third-party cookie blocking)
- Better data quality (we control what data leaves the visitor's browser)
- Allows us to limit what is shared with each vendor (data minimisation)
- We still ask for your consent before activating non-essential tracking
- Your "Reject all" choice blocks all server-side tracking too
- The vendors still receive your data subject to the safeguards above
6.2 Other technologies
- Local storage / session storage — to remember preferences within a session or across visits.
- Pixel tags / web beacons — small images used to count visitors (treated like cookies for consent purposes).
- Fingerprinting — we do not use device fingerprinting or other identification techniques outside the scope of this Cookie Policy.
7. How to Manage Your Cookie Preferences
7.1 Via our cookie banner
When you first visit the Website, you see a cookie banner with three options:
- Accept all — consents to all categories
- Reject all — consents only to strictly necessary cookies
- Customise — choose per category
You can change or withdraw your consent at any time by clicking the "Cookie preferences" link in the footer of every page.
7.2 Via your browser
Most browsers let you control cookies through their settings: Chrome · Firefox · Safari · Edge
7.3 Opt out of third-party advertising
- Google Ads: adssettings.google.com
- Your Online Choices (EDAA): youronlinechoices.eu
- Network Advertising Initiative (NAI): optout.networkadvertising.org
- Meta: facebook.com/help/568137493302217
7.4 Do Not Track
Our Website does not currently respond to "Do Not Track" browser signals because there is no industry consensus on how to interpret them. We respect your choice through the cookie banner instead.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, in the cookies we use, or in applicable law. Material changes will be communicated via the cookie banner.
9. Contact
For questions about our use of cookies, contact:
Cognit BV — Data Protection
Email: [email protected]
Phone: +32 2 669 05 80
You also have the right to lodge a complaint with the Belgian Data Protection Authority (APD/GBA) — see our Privacy Statement section 9.
