How Kom op tegen Kanker made their intranet launch memorable – by giving it a name: ‘Flor'.
A well-executed launch builds excitement, keeps users informed and helps them understand the value of a new platform. Here's how one communication team turned their go-live into a celebration.
A lot of planning goes into designing a winning intranet. It's easy to get excited when you're involved in the process – and that's a good thing. But what's more important is to get all the other users excited too. Learn how Kom op tegen Kanker made their intranet launch memorable, and how you can do the same.
A well-executed intranet launch is super important. It builds excitement among users, keeps them informed about the planning and makes them understand the value of the new platform. Bottom line: it creates engagement early on, which is crucial for the success of any intranet.
The communication team at Kom op tegen Kanker was well aware of this. They sent out an employee survey before the start of their intranet project, to gather feedback from their users – which helped them define their intranet objectives and requirements.
As for the launch, the team wouldn't let it go unnoticed. They knew they needed to lure as many eyeballs to the intranet as possible, and they find it important to celebrate successes. The fact that the launch coincided with a return to the office post-Covid was another reason to make it a festive, memorable occasion. And so, Flor was born.
The birth of ‘Flor'
There's an issue with technology and tools: people don't really relate to them. That's why naming your intranet is a great idea. It gives the intranet an identity and humanises it, which helps to distinguish it from other company systems – important for a platform you want people to use every day. Kom op tegen Kanker named their Involv intranet ‘Flor', and celebrated it as a birth to enhance that feeling of humanisation.
The communication team did a great job. They created birth announcement cards and a poster, announcing the name of their newborn intranet, the launch date and 9 reasons how Flor will help them have better workdays. The cards were accompanied by a traditional Belgian sweet given on the occasion of a birth – sugar beans – and, to make the celebration complete, there had to be a big cake.
The team also created a useful video that guides people through the most important features of the intranet. It doesn't focus on the technology, but explains how Flor makes people's lives better: where to find information, how to keep up to date with the latest news, how to get in touch with colleagues and how to make the intranet their own.
The result? The birth of the intranet did not go unnoticed, and the communication team at Kom op tegen Kanker got a lot of positive feedback from their colleagues.
Want to explore more real-life examples of successful intranet launches? Gain inspiration from our clients in the blog post ‘Tips for a Successful Intranet Launch'.
Planning your own intranet launch?
See Involv intranet in 30 minutes, tailored to your organisation, with no obligations.
