A lot of research and surveys have been done on internal communication, resulting in an abundance of useful metrics that matter to every manager.
We’ve rounded up some of the most important communication statistics we could find. All of them will help you better understand the current state of employee communication as well as find ways to improve your internal communication.
Employee communication and engagement – The struggles
You probably already know that driving employee engagement is not easy to achieve. Research shows most companies of different sizes are facing similar challenges.
We’ve laid out some data you should be aware of and will hopefully help you make necessary changes to do a better job than the struggling companies mentioned below.
#1: Only 15% of employees worldwide are engaged at work. (Gallup)
#2: 74% of employees feel that they are missing out on company information and news. (Gallup)
#3: 91% of employees think that their managers lack communication skill. (Inc.)
#4: Only 13% of employees strongly agree that their leaders are effectively communicating with the organisation. (Gallup)
#5: 69% of managers feel uncomfortable communicating with employees in general. (Ragan)
#6: 39% of surveyed employees believe that people in their own organization don’t collaborate enough. (Queens University)
#7: 60% of companies don’t have a long-term strategy for their internal communications. (Gallagher)
Why you can’t ignore employee communication
Effective communication has proven to have a big impact of on business success. That’s why organizations spend more time and effort on improving employee communication.
How? Let’s have a look at some interesting data below.
#8: 86% of employees agree that ineffective communication is one of the leading reasons for workplace failure. (Salesforce)
#9: High-performing companies are twice as likely to keep communications simple and jargon-free. (Internal Association of Business Communicators UK)
#10: More informed employees outperform their peers by 77%. (Gartner)
#11: 85% of employees said they’re most motivated when management offers regular updates on company news. (Trade Press Service)
#12: Employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work. (Forbes)
#13: Organizations with effective change and communication programs are 3.5 times more likely to outperform their peers. (ThinkTalent)
#14: 69% of employees say they would work harder if they were better appreciated. (Hubspot)
Impact on employee retention
As effective employee communication has a positive impact on employee engagement and it also contributes to high employee retention. So if you want to encourage your employee loyalty, you will need to improve employee communication.
Here is some data that shows the incredible impact a communication strategy can have on employee retention.
#15: 96% of employees believe showing empathy is an important way to advance employee retention. (Forbes)
#17: 56% of not engaged and 73% of actively disengaged employees are looking for jobs or watching for opportunities. (Gallup)
#18: 47% of people actively looking for new positions say company culture is the main reason. (Ladders)
#19: 69% of employees are more likely to stay with a company for three years if they experienced a great onboarding. (SHRM)
#20: Businesses with effective communication are 50% more likely to have lower employee turnover. (Clear Company)
#21: 89% of workers at companies that support well-being initiatives are more likely to recommend their company as a good place to work. (Forbes)
Employee communication tools and channels
Providing employees with the right tools and technology is essential to keep your employees informed, engaged, and connected. Do you think your current communication channels work best for your organization? Can you reach every employee easily?
Let’s take a look at some interesting statistics on how employees use communication channels and tools within organizations.
#22: Only 13% of employees use their intranets on a daily basis and 31% of the employees said they never do. (according to a survey by Prescient Digital Media)
#23: 62% of the emails received by employees are not important. (Sanebox)
#24: 60.8% of employees ignore emails at work. (Slicktext)
#25: Employees are 75% more likely to watch a video than read text. (Forrester Research)
#26: More than 50% of high-performing organizations invest regularly in new tools to improve communications. (Ragan)
#27: 73% of internal profs stated that an increased mobile work would be a top priority. (Gatehouse, 2019)
#28: 31% of baby boomers, 40% of Gen X and 49% of millennials support social tools for collaboration. (Queen University)
How Involv can help your corporate communication?
Involv is the ready-to-go intranet built on Office 365 and SharePoint modern experience. Our platform has all essential capacities you need for a successful intranet.
Contact us today if you would like a personalized demo or want to discuss your current challenges.
(Photo by Brooke Cagle on Unsplash)
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